diff --git a/src/shared/components/layout/sidebar.tsx b/src/shared/components/layout/sidebar.tsx
index a3b71a7..adda65d 100644
--- a/src/shared/components/layout/sidebar.tsx
+++ b/src/shared/components/layout/sidebar.tsx
@@ -9,6 +9,7 @@ import * as Icons from "lucide-react";
 import { buildNavigation } from "@/config/navigation";
 import { COMPANIES } from "@/config/companies";
 import { useFeatureFlag } from "@/core/feature-flags";
+import { useAuth } from "@/core/auth/auth-provider";
 import { cn } from "@/shared/lib/utils";
 import { ScrollArea } from "@/shared/components/ui/scroll-area";
 import { Separator } from "@/shared/components/ui/separator";
@@ -213,6 +214,14 @@ function SidebarLogos() {
 export function Sidebar() {
   const pathname = usePathname();
   const navGroups = useMemo(() => buildNavigation(), []);
+  const { user } = useAuth();
+
+  const brandingLabel = useMemo(() => {
+    if (!user?.name) return "ArchiTools";
+    const firstName = user.name.split(" ")[0];
+    if (!firstName) return "ArchiTools";
+    return `${firstName} Tools`;
+  }, [user?.name]);
 
   return (
     <aside className="flex h-full w-64 shrink-0 flex-col border-r bg-card">
@@ -229,7 +238,7 @@ export function Sidebar() {
           className="block text-center text-base font-semibold tracking-wide transition-colors hover:text-primary"
           title="Panou principal"
         >
-          ArchiTools
+          {brandingLabel}
         </Link>
       </div>